Addition Financial Branch Research Competition 2023/24

This comprehensive study utilizes GIS software, public information, member demographics, transaction patterns, and incorporates a multi-criteria optimization model along with a nonparametric forecasting model in a two-phase analysis, demonstrating a flexible and data-driven approach to strategically determine optimal branch locations for Addition Financial Credit Union’s expansion, exemplified by the model’s ability to recommend four suitable sites aligned with growth objectives and a nuanced understanding of market dynamics.